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The Stuff They Say Behind Your Back, Disney, Stigma and Prejudice

My blog entry to my class for the week:


I felt as though there was a lot of synchronicity surrounding our class this past week. For example, in trying to come up with ways to approach the topic of stereotypes, I am acutely aware of the power of these labels, these words and images that are associated with this important topic.  While many in the class can easily brush these things aside, I do recognize that some cannot. Stereotyping hurts. I don’t say this theoretically, but as someone who has at different times in my life has had to endure hurtful assumptions made about me, my family, or with cultural groups that I identified with. Until I found my “voice”, I let it slide, but it was hurtful. During those times, I never sought to actively challenge what was being said, that is, challenge folks on their most wrong of assumptions. Whoever came up with the adage “sticks and stones may break my bones but words will never hurt me” lied to us. These cognitive shortcuts hurt, they wound, and some of the most painful occurrences that we can endure never leave a physical mark on us. The damage is all done on the inside. That being said, I felt that we could talk about some of these things in class, but I didn't want to write them out. These things have a “power” all their own, and thinking about this for some time, I didn't want to give them any more power than they already had and put them out there in print. And yet, there has to be a way to discuss them, even if only to give us pause and reason to consider. Several of you had mentioned in your latest writing entries about the power of media and how our views of the world are shaped and reified by various communication processes. And so, as you well know, I used the media as a way to guide our conversation, specifically thinking about Disney and then certain films in general. Do I personally think that Walt Disney was evil? That the cartoons that many of us had viewed growing up were being made as intentional propaganda? No and no. What the films discussed do provide us with is a glimpse of social acceptance and standards from back when they were made. Characters and people are presented in specific ways to tap into those symbolic codes and societal views that were already out there. Generally it is understood that in art forms, there are many messages being produced, some are more evident than others. It’s up to the viewer to ponder these things.  They are products of the values and social mores of their times. Thus, we can learn from this medium and explore a potentially explosive topic in an easy going manner. Think about it, and I’ll let you wrestle with the implications.  And then we briefly discussed films depicting certain myths about the South. We then watched a documentary dealing with Appalachia. What films would you have added to this list I presented?
Part of what I’m getting at is that these mental shortcuts, these incorrectly applied labels can contribute to other concepts and constructs. Stereotypes help reinforce attitudes and behaviors that we have towards OTHER groups of people. It justifies our behaviors against groups we already dislike or mistreat. It contributes to stigma and to prejudice. Stigma and prejudice, now there’s a mouthful, more than a mouthful. And it happens to be a focus of my own research interests. For purposes here, let’s say that prejudice applies to race, and stigma applies to deviant behaviors, identities, and disease/disabilities.  Long story short, these concepts (stigma and prejudice) can function in many ways, but I want to keep this short. Consider these three possible functions of stigma and prejudice:
·         Exploitation and domination, that is, keeping people down,
·         Norm enforcement, that is, keeping people in, and
·         Disease avoidance, that is, keeping people away.
Some groups must have less power and fewer resources for dominant groups to have more. Ideologies develop in order to legitimize and perpetuate these needed inequalities.  This is one of the basic functions of stigma and prejudice (keeping people down). Social norms must be enforced in order to bring conformity to the group (keeping people in).  Stigma and prejudice function here as a means to make those “deviants” conform and re-join in group status. Think of it as shaming someone into coming into party or position line.  Stigma and prejudice also serve to help define the group (rules, identity, acceptable behaviors) and serve to show the consequences of non-compliance.  In thinking of behaviors consider non-normative sexual behavior or identities, political deviations, religious belief, even obesity, mental illnesses and substance abuse. The dominant group defines and enforces what is considered to be unacceptable.  Disease itself seems largely rooted in stigma. The obvious example that comes to mind is HIV/AIDS related stigma. It’s the topic of my dissertation. But other conditions are stigmatized as well: mental illnesses, cancers, skin conditions, physical disabilities and deformities, blindness and paralysis (keeping people away). We avoid what we fear and do not understand. And so we place distance between ourselves and those we perceive to be ill.  (Phelan J., Link, B., Dovidio, J, 2008)
Acknowledgement is the first step to recognizing where we are oriented.  Go back to the set of questions I asked you to consider about stereotypes. What have you heard? Where do you think they come from? Do you think stereotypes are harmful to persons from that group? How do we take steps in overcoming these exaggerations / distortions of reality? Should we even bother? What would be the benefits of overcoming these attitudes? Are there any drawbacks to doing so?
Have a great week everyone.
Namaste’ 

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